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About the Course
This course provides an in-depth exploration of Google Ads and Pay-Per-Click (PPC) campaigns, essential tools for businesses looking to drive traffic, increase visibility, and boost conversions. Whether you’re new to digital marketing or looking to refine your skills, this course will teach you how to create, optimize, and manage successful PPC campaigns. From setting up Google Ads accounts to analyzing performance data, you'll learn how to maximize your advertising budget and achieve your marketing goals with precision and efficiency.
What You’ll Learn
- Introduction to Google Ads & PPC: Understand the fundamentals of Google Ads and the key components of a successful PPC campaign.
- Account Setup & Campaign Creation: Learn how to set up your Google Ads account and create campaigns, including selecting appropriate keywords and targeting options.
- Ad Formats & Extensions: Explore various ad formats, including search ads, display ads, and shopping ads, and understand how to use ad extensions to enhance your campaigns.
- Keyword Research & Targeting: Master the process of keyword research and targeting to ensure your ads reach the right audience.
- Ad Copywriting & Optimization: Learn the best practices for writing compelling ad copy that drives clicks and conversions.
- Budgeting & Bidding Strategies: Understand how to set and manage budgets, choose bidding strategies, and optimize campaigns for cost-effectiveness.
- Campaign Analytics & Reporting: Develop skills to track, measure, and analyze campaign performance using Google Ads analytics and reporting tools.
- A/B Testing & Optimization: Learn how to perform A/B testing to optimize your ads and improve campaign performance over time.
Requirements
- Computer & Internet Access: A laptop or desktop with a stable internet connection.
- Google Ads Account: A Google Ads account (free to create) to practice and apply what you learn in real-time.
- Basic Digital Marketing Knowledge: Familiarity with digital marketing concepts such as SEO, content marketing, or social media marketing (helpful, but not required).
- No Prior Experience Needed: This course is suitable for beginners or anyone interested in learning how to manage PPC campaigns effectively
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